Job Description

Salary      : Negotiate 

Hiring      : 1 

Sex           : Male/Female 

Location : PP 

Industry  : F&B 

JOB RESPONSIBILITIES: 

• Assist Head of marketing in developing marketing strategy for Premium brand and lead the implementation for all related marketing activities.
• Assist Head of Marketing in identifying marketing opportunities and supports product optimization toward maximum profit.
• Lead cross functional to grow Premium Business (Standard powder milk range: Company brand) and gain market shares.
• Liaise with and draw co-operation from other departments on matter related to coordination of program, product development, refinement and launch.
• Implement and manage effectively strategy for consumer promotion and build a professional report after promotion within timeline.
• Formulate, lead and coordinate the executions of marketing activities to grow Premium business by working with cross functions.
• Oversee and evaluate all aspects of A&P spending and spending effectiveness to ensure good Return On Investment (ROI).
• Analyze consumer and market information from various sources e.g store monitoring data, retail data, POS data, U&A and Brand Health tracking study and other qualitative studies by working closely with Strategic Insight manager to develop consumer insights and business implication on the brand.
• Lead NPD projects and ensure the effectiveness and efficiency and on time launch.
• Oversea the growth and develop as well as coach marketing staff under supervision.
• Work with Head of Marketing in developing marketing strategy for Premium brand by identifying marketing opportunities toward maximum profit.
• Overall company achieving the target as agreed prevailing performance contract.
• Sales-Achieving overall total sales for Company at the target set in the prevailing Performance Contract.
• Achieve Market Shares targets in Premium Segment and Total Company.
• Achieve Economic Profit as set out in the prevailing Performance Contract.
• Take lead and manage all the executions to ensure it works properly as plan and effective results.
• Deal with cross functions to ensure all the touch point are implemented on time.
• Overall company achieving the target as agreed in the prevailing Performance Contract.
• Sales – Achieving overall total sales for company at the target set in the prevailing Performance Contract.
• Team building and motivation
• Engage and Inspire team to get outperforming.
• Coaching and Mentoring.

JOB REQUIREMENTS:

• Master degree in Business Administration, Marketing major is preferable.
• Experience: At least 7 years of solid experiences, with proven track records, in Communication development and Brand Management is a must,preferably in food/nutrition category or other related field.
• Deal with stakeholders at all levels and project management.
• Provide in deep analysis and report presentation.
• Manage new product launch and renovation by all marketing touch points.
• Develop media strategy and effective spending and execution.
• Be Good understanding about integrated marketing communications.
• Ability to work independently.
• Willing to travel for market visit, activations, trainings for both local and international contexts.
• Self-Initiative and innovation.
• Result-oriented attitudes.
• Team work.
• Good communication, negotiation.
• Passion to drive brand awareness and usage and business growth.
• Ability to manage team and deal with stakeholders effectively.
• Team motivation toward achievements.
• Team engagement and proximity across other functions.