Job Description
Salary : Negotiate
Hiring : 1
Sex : Male/Female
Location : PP
Industry : F&B
JOB RESPONSIBILITIES:
- Assist Head of marketing in developing marketing strategy for Premium brand and lead the implementation for all related marketing activities.
- Assist Head of Marketing in identifying marketing opportunities and supports product optimization toward maximum profit.
- Lead cross functional to grow Premium Business (Standard powder milk range: Company brand) and gain market shares.
- Liaise with and draw co-operation from other departments on matter related to coordination of program, product development, refinement and launch.
- Implement and manage effectively strategy for consumer promotion and build a professional report after promotion within timeline.
- Formulate, lead and coordinate the executions of marketing activities to grow Premium business by working with cross functions.
- Oversee and evaluate all aspects of A&P spending and spending effectiveness to ensure good Return On Investment (ROI).
- Analyze consumer and market information from various sources e.g store monitoring data, retail data, POS data, U&A and Brand Health tracking study and other qualitative studies by working closely with Strategic Insight manager to develop consumer insights and business implication on the brand.
- Lead NPD projects and ensure the effectiveness and efficiency and on time launch.
- Oversea the growth and develop as well as coach marketing staff under supervision.
- Work with Head of Marketing in developing marketing strategy for Premium brand by identifying marketing opportunities toward maximum profit.
- Overall company achieving the target as agreed prevailing performance contract.
- Sales-Achieving overall total sales for Company at the target set in the prevailing Performance Contract.
- Achieve Market Shares targets in Premium Segment and Total Company.
- Achieve Economic Profit as set out in the prevailing Performance Contract.
- Take lead and manage all the executions to ensure it works properly as plan and effective results.
- Deal with cross functions to ensure all the touch point are implemented on time.
- Overall company achieving the target as agreed in the prevailing Performance Contract.
- Sales – Achieving overall total sales for company at the target set in the prevailing Performance Contract.
- Team building and motivation
- Engage and Inspire team to get outperforming.
- Coaching and Mentoring.
JOB REQUIREMENTS:
- Master degree in Business Administration, Marketing major is preferable.
- Experience: At least 7 years of solid experiences, with proven track records, in Communication development and Brand Management is a must,preferably in food/nutrition category or other related field.
- Deal with stakeholders at all levels and project management.
- Provide in deep analysis and report presentation.
- Manage new product launch and renovation by all marketing touch points.
- Develop media strategy and effective spending and execution.
- Be Good understanding about integrated marketing communications.
- Ability to work independently.
- Willing to travel for market visit, activations, trainings for both local and international contexts.
- Self-Initiative and innovation.
- Result-oriented attitudes.
- Team work.
- Good communication, negotiation.
- Passion to drive brand awareness and usage and business growth.
- Ability to manage team and deal with stakeholders effectively.
- Team motivation toward achievements.
- Team engagement and proximity across other functions.